4 Reasons Why You Should Avoid Marketing Abroad

September 19th, 2008 Amir

We always claim that marketing abroad is a good idea. However, some people should really avoid that.

1) You’ll meet less people

Yes, really. Imagine the income from your web business tripling. You could give up your job and live off your website.

Think of the people you meet every day - the receptionist, your boss and your co-workers. You’re not going to be seeing too much of them any more when you start working from home. Sure, you can still meet them from time to time, but not every day, 9 hours a day, right?

2) You’ll need much more patience for your wife and kids

This one is very serious. Do you think you can handle spending hours every day with your kids? When was the last time you spent 2 hours with a toddler? They like to play, sing and paint - when was the last time you did any of that?

And, on sunny days, they’ll probably expect you to go to the park. Are you sure you’re up to that? After all those years of staying in the safe and familiar environment of your office, can you handle the outside world?

Last but not least, think about your wife. Yes, have a quick look at that photo on your desk - that’s the one. She might want to spend some time with you too…

3) Managing is tough work, much harder than taking orders

When you’re the boss of your own business, it means you’re going from development to management. At least on a part time basis.

Right now, you’ve got you boss taking care of your schedule and making sure you stay on track. When you become your boss, you’ll have others to manage and no one to blame.

It’s a big responsibility. Think about it!

4) You might need to listen to foreign languages

This is a real issue for many people. When your business makes it abroad, you’ll probably find yourself going more on vacation. Going to Florida is one thing, but if your wife insists on traveling to Venice, Paris or even Japan it’s a completely new ball game.

Starting from your hotel room and ending with waiters in restaurants, they might know some English, but you’ll have to cope with a lot of phrases in foreign language. It gets tiering, spending the whole day sight seeing, just to hear French again in the evening.

It’s irreversible, so better be sure

You should know that once you and your family gets used to a new lifestyle, going back to an office job is almost impossible. Think about the consequences and ask yourself - “am I cut out for this?

If you’re not sure, better wait. For most people the sudden urge to become independent and successful quickly dies off and they adjust back to their jobs. Just in case, if you’re really really sure you can handle it, best to start going global today.

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Outsourcing Drupal Translation

September 17th, 2008 Amir

ICanLocalize is getting ready for full integration with Drupal, which will offer a solution for outsourcing all translation work for Drupal websites.



Drupal, a leading Content Management System, includes comprehensive support for running multi-lingual website. Multi-lingual support recently moved from being a component to Drupal core, making it a standard feature for any Drupal 6 install.

ICanLocalize is working on a solution that will allow complete offload of all language related work, so that writers and editors can concentrate on maintaining contents in their language, while other languages follow. This will include:

  • Translation for node contents.
  • Translation for blog entries.
  • Comment moderation.
  • Rapid translation for visitor contacts.
  • Translation for texts in themes.

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Posted in CMS, Drupal | 1 Comment »

Marketing Challenges: Turkey

September 16th, 2008 Alina

Are you by any chance thinking of expanding your business and conquering the Turkish market? Good choice, indeed! The economy is growing, they have strong companies, which translates into great business partners and they are implementing all modern technologies at a fast rate. To support the business growth, they are working on a great infrastructure: from building roads to making the visa process easy and to adapting to all potential customers or partners (learning new languages, keeping themselves informed, organizing huge industry events).

There are a few challenges however. Strong competition is the most important one, the local companies’ great skills to adapt to what customers demand, their drive to stay connected with what they need and a long tradition of trading, negotiating and offering high class services only add to the list.

Istanbul Shops

Istanbul Shops

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Posted in Business, Culture | 4 Comments »

Doing Business Abroad: Japan

August 26th, 2008 Amir

Being successful in a different country than your own requires to quickly adapt to the customs, rules and culturally bound rituals of that particular country. Understanding those you negotiate with, showing them the proper deference can do wonders in boosting your market success.

Mount Fiji, japan

Mount Fiji, japan

Japan is one of the countries where doing business is a true art for any gaijin (foreigner). Everything follows a certain ritual, everything one thought is normal behavior isn’t, things generally considered impolite are subject to every day conversation. Learning enough about the Japanese culture to do business in this part of the world takes lots of time and dedication.

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Posted in Culture | 2 Comments »

Small Business Marketing and Advertising

August 15th, 2008 Amir

I’m all too interested in reading news about small business marketing. We’re both a small business ourselves and more of our clients are small business too, so we should be a bit interested!

I find myself adding more and more news feeds to my RSS reader and getting great information from all over the web. The problem is, with the good stuff, come stories that are really irrelevant for me.

The solution? Yahoo! Pipes!
I created a pipe that aggregates from sources that I appreciate, and filters articles. So now, I get just the small business marketing news I like, but without the added fluff.

Here it is:

If you’re stumbling onto great resources that should be added to this pipe, let me know.

Enjoy,

Amir

Posted in News | No Comments »

SEO comes before translation

August 12th, 2008 Amir

Search Engine Optimization is not witchcraft. It’s just letting search engines understand your website.

When you translate your website, you’re actually duplicating its contents in multiple languages. So, it’s a good idea to fix it up before doing that. The first major fixup you should do is to make your site clearer for search engines – the fancy name for this is Search Engine Optimization (SEO).

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Posted in Guides, Website tips | No Comments »

Character Encoding 101

August 12th, 2008 Amir

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All English characters can be represented using a single byte. So, if all your text is in English, you probably never needed to pay much attention to what’s called “character encoding”.

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Posted in Guides, Website tips | 3 Comments »

Translation Assistant is Available for Freelance Translators

August 11th, 2008 Amir

We’ve made Translation Assistant, our website translation software, available for freelance translator and small translation agencies. This should help anyone who’s doing website translation get the job done faster and better.

Normally, we must screen and qualify every translator who signs up for our service. This new program lets any translator use our tools without any application process.


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Posted in News | No Comments »

Google Makes Human Translation a Commodity

August 8th, 2008 Amir

Google Sells Ads and Turns Contents Into Commodity – Now in Every Language

Google started out by indexing the web. Then, they began selling search ads and then content ads. That’s where the core of their business is and it’s a great one.

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Posted in Business, Machine Translation, News | No Comments »

Translate first, think later

August 5th, 2008 Amir

We like to analyze things before jumping into them, but how can we do that without any data?

When you start a new web project, your hands are full with burning issues and you certainly don’t want to complicate yourself with other ones. Getting ready to operate in multiple language should be right on top of that list.

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Posted in Business | No Comments »

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