October 17th, 2008 Alina
Online reputation is hard to build and even harder to keep. The viral Internet can help a company get a lot of business fast, but it can also bring it down through bad word-of-mouth. A recent case showed how things can go wrong in a matter of day and how people can go from not really knowing you and your business to swearing they’ll never do business with you.
So what happened? A probably angry business owner did not think what he was saying through and forgot that most mainstream media also have an online outlet. And as he went against a young men fighting overseas for his country and his pregnant wife, he was up for a major disaster. He cost himself more business than he ever imagined. So what can you do to protect your reputation online and offline, assuming you have invested in building one that needs protecting?