5 Ways a CMS Can Help Your Business

May 26th, 2009 admin Posted in CMS, Marketing, Website tips | 1 Comment »

1. Fresh and timely contents

How long does it take you to create a completely new section for a new product on your website?

A CMS lets you add contents without sweating over the site’s structure. You don’t need to worry about navigation, links between pages, sitemaps, etc.

Just enter the new contents and hit publish. Any modern content management system lets you dedicate all your time to managing contents, without worrying about anything else.

This means that your marketing and support material is always ready on time and never lag behind the products and services.

2. Getting readers involved

The biggest challenge for any website is getting visitors involved. You want to turn that collection of passive one-time visitors into an active community. A community where people care to visit back, speak their mind and await your message.

That’s easier said than done. So, how can you do it?

Let people influence your website and your business. Let them tell you what they need and show them you care about it. That’s how!

Content management systems have many tools for doing just this. When your website is dynamic, it allows a two way dialog, rather than a dull lecture. Here are some of the tools you can use:

• Comments – in both pages and posts, let your visitors leave you feedback.
• Polls – ask questions, let people respond and show what others have voted.
• Forums – create an open room for discussion where visitors can communicate freely and where everyone sees how well you respond.

3. Make it easy to remember you

Everyone is busy, sometimes a bit too much. People visit you, get excited and then wonder off. It’s not because they’re not interested, but because they have other things that grabbed their attention.

You can help by making it easy to receive updates from you. An email newsletter and an RSS feed are great ways to send your word out and help busy people engaged.

How much more business will you get if five visitors signed up to your newsletter every day?

A content management system will help you create your newsletter with ease. Blog posts can turn into great newsletter contents, delivered without any effort.

4. Make a better impression

A CMS includes basic facilities that will make your site look better, leave a better impressing and do a better job of selling you.

• Spell checking
• Clear navigation
• No broken links
• Clean HTML

Sounds simple, but how much time do you need to spend making sure your site is clean without using a content management system?

5. Rank better in search engines

This is actually a result of all the other advantages. Search engines like the same thing as visitors. They love fresh and updating contents, a clean site free of technical errors and sitemaps.

Since a content management system already delivers all these, both visitors and search engines become happier. A simple thing such as allowing users to contribute contents (in the form of comments) can make your site’s pages rank higher.

Search engines see that it’s fresh, get notified when there’s an update and treat your site as something that needs more attention. Try it and you’ll see for yourself.

Want to move to a CMS?

We’re running a program that helps migrate existing sites to content management system. It doesn’t matter how it’s built, we can put it on a CMS in no time.

The two content management systems we’re working on are WordPress and Drupal. Each has its own strengths.

It’s something that we’ve started doing a few months ago, when clients asked us to translate static HTML sites or sites built with their own PHP. We saw that it’s just way easier to spend a few days migrating to a strong CMS and continue from there than invent the wheel each time.

Interested? You can leave a comment here or (better) contact us.