Setting Pricing in Multiple Currencies

October 19th, 2008 Amir

When you sell in different countries, people expect to pay in their currency. How do you determine pricing in multiple currencies?

Recent financial market storms are affecting currency exchange rates. Within days, exchange rate changed by as much as 30% between major currencies.

How do you cope with these changes? Should your product pricing change on a daily basis to maintain ‘fair’ pricing?

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Beware of the Viral Internet, it Can Go Wrong!

October 17th, 2008 Alina

Online reputation is hard to build and even harder to keep. The viral Internet can help a company get a lot of business fast, but it can also bring it down through bad word-of-mouth. A recent case showed how things can go wrong in a matter of day and how people can go from not really knowing you and your business to swearing they’ll never do business with you.

So what happened? A probably angry business owner did not think what he was saying through and forgot that most mainstream media also have an online outlet. And as he went against a young men fighting overseas for his country and his pregnant wife, he was up for a major disaster. He cost himself more business than he ever imagined. So what can you do to protect your reputation online and offline, assuming you have invested in building one that needs protecting?

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Posted in Business, Marketing, Reputation Management | No Comments »

Text as Images in Web Pages

October 14th, 2008 Amir

Often we see texts appearing as images in websites. These texts will make localization more difficult and costly and can easily be avoided.

What does ‘text as images’ mean?

A web page can contain many different elements, such as texts, graphics, Flash and other embedded objects. It’s possible to create things that appear the same way using different techniques.

For example, the following ‘Download’ button:

Text version Graphics version

Although these two buttons look very similar, they are in fact quite different. One is the text ‘Download’, formatted to appear like 3D button and the other is an image, in which the word ‘Download’ is drawn.

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