Doing Business Abroad: Japan

August 26th, 2008 Amir

Being successful in a different country than your own requires to quickly adapt to the customs, rules and culturally bound rituals of that particular country. Understanding those you negotiate with, showing them the proper deference can do wonders in boosting your market success.

Mount Fiji, japan

Mount Fiji, japan

Japan is one of the countries where doing business is a true art for any gaijin (foreigner). Everything follows a certain ritual, everything one thought is normal behavior isn’t, things generally considered impolite are subject to every day conversation. Learning enough about the Japanese culture to do business in this part of the world takes lots of time and dedication.

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Posted in Culture | 2 Comments »

Small Business Marketing and Advertising

August 15th, 2008 Amir

I’m all too interested in reading news about small business marketing. We’re both a small business ourselves and more of our clients are small business too, so we should be a bit interested!

I find myself adding more and more news feeds to my RSS reader and getting great information from all over the web. The problem is, with the good stuff, come stories that are really irrelevant for me.

The solution? Yahoo! Pipes!
I created a pipe that aggregates from sources that I appreciate, and filters articles. So now, I get just the small business marketing news I like, but without the added fluff.

Here it is:

If you’re stumbling onto great resources that should be added to this pipe, let me know.

Enjoy,

Amir

Posted in News | No Comments »

SEO comes before translation

August 12th, 2008 Amir

Search Engine Optimization is not witchcraft. It’s just letting search engines understand your website.

When you translate your website, you’re actually duplicating its contents in multiple languages. So, it’s a good idea to fix it up before doing that. The first major fixup you should do is to make your site clearer for search engines – the fancy name for this is Search Engine Optimization (SEO).

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Posted in Guides, Website tips | No Comments »

Character Encoding 101

August 12th, 2008 Amir

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All English characters can be represented using a single byte. So, if all your text is in English, you probably never needed to pay much attention to what’s called “character encoding”.

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Posted in Guides, Website tips | 3 Comments »

Translation Assistant is Available for Freelance Translators

August 11th, 2008 Amir

We’ve made Translation Assistant, our website translation software, available for freelance translator and small translation agencies. This should help anyone who’s doing website translation get the job done faster and better.

Normally, we must screen and qualify every translator who signs up for our service. This new program lets any translator use our tools without any application process.


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Google Makes Human Translation a Commodity

August 8th, 2008 Amir

Google Sells Ads and Turns Contents Into Commodity – Now in Every Language

Google started out by indexing the web. Then, they began selling search ads and then content ads. That’s where the core of their business is and it’s a great one.

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Posted in Business, Machine Translation, News | No Comments »

Translate first, think later

August 5th, 2008 Amir

We like to analyze things before jumping into them, but how can we do that without any data?

When you start a new web project, your hands are full with burning issues and you certainly don’t want to complicate yourself with other ones. Getting ready to operate in multiple language should be right on top of that list.

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Software Marketing Around The World - The Story of Sisulizer

August 5th, 2008 Amir

Markus Kreisel talks about marketing Sisulizer - their software localization tool.

Sisulizer is a great example for a successful software business. They’re experts at what they’re doing, know what their users need and deliver a great product.

Markus was kind enough to share his experience in marketing Sisulizer. Read on!

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Posted in Marketing, News | 4 Comments »